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If You Ain’t First, You’re Last: On Losing the World Cheese Dip Championship

Jena, Mike, Sara, Telmo, Shauna, Joe flashing our West Coast bling
Jena, Mike, Sara, Telmo, Shauna, Joe flashing our West Coast bling

Jena, Mike, Sara, Telmo, Shauna, Joe flashing our West Coast bling

In San Francisco, a city that purports to love the local, sustainable, and kale salad, you’d think that the queso at Tacolicious would be met with disdain. But au contraire—it’s one of our best sellers. And it’s not just the gauche plebeians who clamor for it. Michael Tusk, the Michelin-starred chef and owner of Quince, has admitted to his queso addiction. I could be wrong, but I think something made unapologetically with Velveeta provides a comfortingly creamy, to-hell-with-it antidote to our city’s often exhausting, holier-than-thou food scene. But I might be projecting.

How Joe and I came to love cheese dip enough to put it on the menu is a long story. However, the abridged tale is but two words: Mike Harden. You can read all about our friend, the Arkansas native and cheese-dip aficionado, here and here. For years Mike has encouraged us to fly to his adopted hometown of Little Rock—a city that makes well-documented claims to be the true home of cheese dip—to enter the World Cheese Dip Championship. This year, Tacolicious took the leap.

So last Wednesday, Joe, Telmo, his fiancé Jena, and I arrived at SFO with a bright yellow suitcase, packed to the point of breaking, full of ice and 15 pounds of our housemade chorizo. Also packed: 1 gallon of our escabeche (pickled jalapenos, carrots, and cauliflower), “Chip Happens” t-shirts that I had made, and Jay-Z–style gold chip medallions DIY’ed by Telmo who had discovered his inner Etsy … (continued on saradeseran.com).