Nice hat, Tim!
It’s old news by now, but a couple weeks ago, Giants pitcher Tim “The Freak” Lincecum talked up Tacolicious in an interview on Bay Area Sports Guy. No, we didn’t pay him to tell the world he eats at Tacolicious—while showing off a Tacolicious baseball cap that he turned out to be wearing under his hoodie (would capital letters in boldface demonstrate our excitement about this more properly?)—but now we’re fully aware of the power of the celebrity endorsement. It’s big. It’s awesome. Check out minute 3:53 and 4:51 on this YouTube video.
Tim continued to show some T-lish pride at the Giants FanFest, pictured above.
This is all pretty great, but the back story is even better: Tim is indeed a regular at our Chestnut Street location, along with some other members of the Giants. And no one is a bigger Giants fan than Mike Barrow, our director of operations. Mike is the kind of shy, incredibly polite, Irish looking guy you’ll see circulating around both our restaurants, making sure things are perfect.
One day, Tim was in to eat with some of the other Giants and Mike made the bold move to present him with one of our Tacolicious caps—it being the right black-and-orange color combo, after all. Tim, who’s a really nice guy, thanked Mike effusively for this gift, which in turn caused Mike to run straight up to the office where Telmo was working.
“Telmo!” Mike exclaimed, as lore has it. “Tim Lincecum just fisted me!”
To which Telmo—clearing his throat, trying not to choke—replied, “Um, Mike? It’s fist bumped.”
Silly old semantics.
In other YouTube news, these girls below have made a video entitled “Tacolicious” and it really made my day. From the looks of it they’re in LA and don’t even know who we are. They’re riffing off the word as its described here in the Urban Dictionary (the Walmart quote is my personal favorite). It’s really just a whole different kind of endorsement—a slightly raunchy, if highly entertaining, one. Takin’ back the video ho, ladies. Good job.